MYPREFERENCES


Preference Management


Collect, manage, and connect customer preferences across the enterprise.

Preference Management
What is Preference Management?

STRATEGIC PROCESS

What is Preference Management?

Preference Management refers to a strategic process that encompasses collecting, managing, and seamlessly integrating customer preferences throughout the customer journey.

It aligns directly with how companies interact with their customers, extending beyond subscription preferences to include preferred communication channels, frequency choices, content, lifestyle preferences, feedback, and more. These are collected through a range of tailored experiences that deeply resonate with each individual.


Gartner

Recognized by Gartner as a Consent & Preference Management Leader

Download the 2024 Market Guide for Consent & Preference Management. PossibleNOW is delighted to offer you complimentary access.


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SOLUTION

A Comprehensive End-to-end Preference Management Solution


Collect preferences at every stage of the customer journey

Whether it it’s building preference centers or crafting micro experiences, our purpose built configuration module empowers marketers to seamlessly deliver individualized experiences precisely when needed, facilitating effective preference collection during “moments that matter”.

And with our no code designer Sites, creating experiences in minutes is easy.



A Comprehensive End-to-end Preference Management Solution


Preferences Enable Compliance, Communications, & Content (Scotiabank)

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Craft Privacy-centric Preference Management Experiences

BUILDING

Craft Privacy-centric Preference Management Experiences

Building preference management experiences goes beyond great design, you must respect individual privacy while fostering meaningful interactions. Our intelligent business rules engine enables compliant experiences, while empowering your customers to finely tailor their engagement.




Purpose-built Platform Is Flexible & Scalable (SiriusXM)

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FLEXIBILITY

Leverage Multi-dimensional & Highly Configurable Preference Structures


MyPreferences provides unmatched flexibility to create and manage highly granular preference experiences. You can precisely tailor preference hierarchies to individual needs and systematically categorize communications by channels, product lines, customer types, and any other criteria.



Leverage Multi-dimensional & Highly Configurable Preference Structures


Pricing For Growth Companies Start at $2000 / Month

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Access the Art & Science of Delivering Value Across the Customer Journey

ART & SCIENCE

Access the Art & Science of Delivering Value Across the Customer Journey

Creating effective preference experiences, involves both “art” and “science”. Leverage our robust Experience API, intuitive no code designer (i.e., science), and a team of strategists to equip marketers with all the best practice essentials (i.e., art). Tailor each experience for value, infused with a human touch, and aligned with customer desires.​




Well developed preference centers elevate an organization into a higher level of privacy management maturity, placing control back into the individual individual’s hands.

-- Gartner Market Guide for Consent and Preference Management, Nader Henein, Bart Willemsen

Frequently Asked Questions



A Preference Management Platform (PMP) is a comprehensive solution designed to help businesses manage and honor customer preferences regarding communications, data usage, and privacy settings. With increasing attention toward consumer data and individual data privacy protections, PMPs play a critical role in enhancing customer experience, ensuring compliance with privacy regulations and building trust.

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A preference management platform can manage various types of preferences, such as communication, consent, and personalization preferences. Above all else, preference management solutions empower businesses to control and tailor user experiences across digital platforms according to individual customer preferences.

PossibleNOW’s end-to-end preference management platform ensures compliance with data privacy regulations. Businesses can collect customer preferences through various channels, including email newsletter sign-up forms, website pop-ups, and subscription enrollment windows.

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Understanding the distinction between a preference management platform and a consent management platform is essential for organizations looking to enhance customer experiences and comply with digital data regulations. Both systems play crucial roles in managing customer data and interactions, but they serve different purposes and operate in distinct ways.

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Customers can quickly update their preferences in a preference management platform by logging into their account, navigating to the preferences section, and selecting their desired options. This process is designed to be straightforward and user-friendly, allowing customers to easily tailor their communication experiences to their specific needs and preferences with the ability to modify them if conditions change.

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Yes, data stored in a preference management platform (PMP) should be secure. PMPs collect and store necessary customer data to manage and honor customer preferences regarding communication and data usage. Reputable, reliable organizations who offer PMPs establish proven security measures to protect customer data from breaches and unauthorized access.

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